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Inspired by a vision to provide its global customers the food stuff with quality par excellence and rates most comptetive, the Dubai based Golden Rise Trading (L.L.C) (Golden Rise) has come up as the leader in the segment. The company has established itself as the pioneer in export and import of rice, pulses, spices, dry-fruit etc. Founded in the year 1975, by Mr. Satramdas Nihalani, in the name Mahesh Masala Mill, the Golden Rise has crafted itself as a reputed trading company dealing in a wide variety of agricultural commodities. With a dedicated and committed team of workers at hand, the company believes in the philosophy of commitment to the best business ethics and services to the customer. Providing premium quality rice, pulses, spices, dry-fruit and other such miscellaneous commodities, Golden Rise ensures that each product it exports stands high on quality parameters. It was in the year 1996 that young entrepreneur Mr. Niraj Nihalani joined his father Mr. Sat Ram Dass Nihalani to reshape the whole business and the Golden Rise Trading (L.L.C) came into its existence in the year 2007. At present Golden Rise is a rapidly expanding global company creating loyal customer base across the globe and expanding it. Golden Rise, which processes, sells and exports its rice, pulses, spices under the brand name of “ZARA” and “GR FEAST” has earned popularity and trust of its customers in a relatively short span of time.