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STE is one of the United Arab Emirates largest and best established consumer products distributors, having its first fully operational year in 2004. A young, energetic company, STE has quickly become a leading company specialising in health, personal care and household products. STE offers a complete package of services to manufacturers, brand owners and retailers.Using a marketing team to focus on non conflicting brand groups allows the company to give close attention to local planning and implementation of global marketing strategies. The company aggressively applies its detailed knowledge of the unique and fast developing UAE market. This approach has succeeded in expanding categories and growing market shares.