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General Enterprises Company (GECO), a portion of Albatha Group was set up in 1950's, well before the improvement of the oil business in the southern Gulf. Throughout the most recent five decades GECO has built up prestigious establishments for probably the most prominent commonly recognized names in the shopper hardware and residential machines industry. GECO is the sole and select wholesaler in the UAE for a scope of customer gadgets and household apparatuses brands like Indesit (Italy), Scholtes (France), Westpoint (France), Akai (Japan), PRINCESS (Holland), Coby (USA), Vivitar (USA), Polaroid (USA).