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While dubai, UAE has strong historical roots within the international textile trade, fierce competition as a result of globalisation and therefore the free flow of knowledge have manifested new challenges to this traditional market. nonetheless, the UAE textile trade remains the country’s largest mercantilism sector once oil with trade inside the trade valued at AED seven.5 Billion (USD 2.04 Billion) within the first half of 2015 alone. While competition continues to extend, as leaders inside this ever-changing landscape, we, as a group, ar able to retain or high position inside the market and still grow. we accomplish this through: Continuous innovation in our product and service offerings through collaboration with our customers and suppliers. Extending current product ranges and dealing perpetually to identify and develop new product lines. Fostering our relationship with new and existing suppliers. Focusing on maintaining and rising quality whereas maintaining a good worth proposition for all our stakeholders. Investing in generating worth chain efficiencies through increased product and business performance analysis and streamlining.