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Centuries ago when we were still trading commodities, everything was dependent on one key word – relationships. We started forgetting about building and nourishing relationships as we started defining markets, the 4P’s et al. Now let us redefine the way we do business. Yes, do business the way we did 150 years ago. Building and nourishing relationships with every single customer even if we have millions of them on our database. Sharp minds, some good thinking, technology and a lot of common sense enables this.